RuPay ATM cum Debit Card
RuPay, a new card payment scheme launched by the National Payments Corporation of India (NPCI), has been conceived to fulfil RBI’s vision to offer a domestic, open-loop, multilateral system.. see below
RuPay, a new card payment scheme launched by the National Payments Corporation of India (NPCI), has been conceived to fulfil RBI’s vision to offer a domestic, open-loop, multilateral system.. see below
RuPay, a new card payment scheme launched by the National Payments Corporation of India (NPCI), has been conceived to fulfil RBI’s vision to offer a domestic, open-loop, multilateral system which will allow all Indian banks and financial institutions in India to participate in electronic payments RuPay”, the word itself has a sense of nationality in it.
“RuPay” is the coinage of two terms Rupee and Payment. The RuPay Visual Identity is a modern and dynamic unit. The orange and green arrows indicate a nation on the move and a service that matches its pace. The color blue stands for the feeling of tranquility which is the people must get while owning a card of the brand ‘RuPay’. The bold and unique typeface grants solidity to the whole unit and symbolizes a stable entity.
RuPay Cards will address the needs of Indian consumers, merchants, and banks. The benefits of RuPay debit card are the flexibility of the product platform, high levels of acceptance and the strength of the RuPay brand-all of which will contribute to an increased product experience
Since the transaction processing will happen domestically, it would lead to lower cost of clearing and settlement for each transaction. This will make
RuPay, being a domestic scheme is committed towards development of customized product and service offerings for Indian consumers.
Transaction and customer data related to RuPay card transactions will reside in India.
There are under-penetrated/untapped consumers segments in rural areas that do not have access to banking and financial services. Right pricing of RuPay products would make the RuPay cards more economically feasible for banks to offer to their customers. In addition, relevant product variants would ensure that banks can target the hitherto untapped consumer segments.
RuPay card is uniquely positioned to offer complete inter-operability between various payments channels and products. NPCI currently offers varied solutions across platforms including ATMs, mobile technology, cheques etc and is extremely well placed in nurturing RuPay cards across these platforms.
RuPay card is uniquely positioned to offer complete inter-operability between various payments channels and products. NPCI currently offers varied solutions across platforms including ATMs, mobile technology, cheques etc and is extremely well placed in nurturing RuPay cards across these platforms.
MURSHIDABAD DISTRICT CENTRAL CO-OPERATIVE BANK LTD.
Berhampore
+91 7605-071-507
